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After its survival in the Xichuan earthquake, Asia Cement was a business miracle in China producing a win-win situation in environmental protection and economics. Asia Cement China has since its inception continually generated a competitive edge and maintains its goal to raise the performance standards in the cement industry in China.
In responding to government policy of sport promotion, the Founder Y. Z. Hsu was inspired by a business sponsored Japanese Girls Vollyball Team who won the 1964 Olympic Gold and the whole country was enthusiastic about it. He then in 1965, established the first Girls' Basketball Team and named it "Ya Tung" after 2 sponsored companies: Asia Cement (Ya-Zhou Siu-Ni) and Far Eastern Textile (Yuan-Tung Fan-Zhi).
The Founder established the business in the midst of war, this makes FEG has the DNA to deal with the crisis. The fire in Banqiao textile plant in 1958, the first energy crisis in 1973, and the random fire burned to the headquarters building at Baoqing, Taipei in 1991...etc. These crises solidified relationship among employees and heightened the attention to crisis management. FEG has always risen to walk through the crises valley with progressively steadier steps toward higher peaks.
The Founder accurately estimated the purchasing power of Taiwan consumers by converting 4 "Skyscraper" knitwear retail stores in Taipei into a six-story building, establishing the first FEDS. Baoqing store was opened in 1972, it was the first one in Taiwan to include a supermarket and many other unique designs at the time. Taiwan had resigned its seat in the UNs at the same period, the opening of the Baoqing store was a major reassurance to calm the restless heart of Taiwan residents.
In the 1960s, Founder Y.Z. Hsu realized the importance of the cement business in urbanlization of a country. He then founded ACC, supplying fundamental materials for all major constructions in Taiwan, to be instrumental in Taiwan's economic development. Many of Taiwan's landmarks and major constructions were grounded in ACC's effort, including the Grand Hotel, Taiwan's ten major construction projects, Taiwan High Speed Rail, Taipei and Kaohsiung Rapid Transit Systems...etc.
