HAPPY GO go happy

The HAPPY GO card created by the Far Eastern Group is one of the easiest ways to reward customers for buying Group products and services. FEG’s Chairman and C.E.O. Douglas Tong Hsu says: “There are many customers who go to Far Eastern International Bank to open bank accounts or our department stores to shop. Making sure that their HAPPY GO rewards are accurately pooled, complete, and accounted for is important.” Customers can also use the HAPPY GO card to earn bonus points from purchases made on-line through an integrated Group internet platform. In 2004, FEG established the “One Customer View” to actively consolidate resources of retail businesses in the Group. In 2005, HAPPY GO joint point collection card was officially presented to the public, it is the only cross-industry reward program in Taiwan. In September 2009, the program surpassed the six million card mark. At the same time, HAPPY GO has established collaboration with over 800 brands and 6,000 stores. With over NT$150 billion in yearly sales, HAPPY GO customers earn over a hundred million reward points each month.

HAPPY GO Card’s Volume Surpassed Five Million Cards at 2008

The success of the HAPPY GO card is simple: the more customers spend, the more rewards they get. “Innovation is based on consumer need and convenience. It must be simple,” says Jin-Lin Liang, Chief Operating Officer of Ding Ding Management Consultants Ltd. Customers can accumulate HAPPY GO points from purchasing basic necessities, regardless of the form of payment. Customers can redeem their rewards at any store affiliated with HAPPY GO. In 2007, HAPPY GO collaborated with the Eden Social Welfare Foundation and World Vision Taiwan to benefit education by using reward points. Even though the concept of the HAPPY GO card is simple, it rejuvenates the consumer market, gives back to society, further enhances education, which in turn has influenced hundreds of thousands of spending habits for the better.