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OUCC has derived nearly 400 products from a single raw material. It is also Taiwan's first company to capture carbon and convert it into semiconductor-grade carbon dioxide. Now, it wants to become the carbon department store and undergo transformation despite facing numerous challenges. How did Chairman Hsu's words in the boardroom accelerate this transformation?
Oriental Union Chemical Corporation (OUCC) is positioned in the middle of petrochemical industry chain. It produces ethylene oxide (EO) from ethylene, and then produces EG and ethylene oxide derivatives (EOD). The cover story of this issue introduces how OUCC continuously improves its competitiveness with high-value products under the changing environment.