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The hotel precisely targeted at women at aged 20-38 and launched the wedding banquet mini movie by means of story marketing. Through the transition of the plot, it skillfully demonstrated the meticulous service of Far Eastern Plaza Hotel Tainan, and brought out the core value of Shangri La's "supreme kindness and hospitality from nature", It has been widely echoed in social media.
Bankee community bank is the world's first sharing bank, inviting community members to create their own online branches, and Bankee will share profit with them. Bankee has also joined hands with a number of start-up technology companies to create innovative business models.
Far EasTone actively promotes digital transformation. It launched the “FET Mobile Circle" app, inviting cross-border partners to jointly build one-stop digital services, optimize user interface and upgrade user benefits, and realize “mobile economy" through a mobile phone with one hand!
FETC successfully transform digitally in a bumpy road, which not only makes Taiwan the first area in the world to adopt full electronic toll collection on highways, but also make this RFID multi lane free flow system as a new standard for neighboring Southeast Asian countries. Since 2015, FETC has served as consultant in Vietnam, Kazakhstan, Philippines, India…etc. In 2020, FETC won the bid for construction of ETC of three highways in Thailand amounted to NT$1.6 billion.
