Corporate Social Responsibility is a key parameter to measure a company's competitiveness in the twenty-first century. Far Eastern Group has been implementing Corporate Social Responsibility programs since sixty years ago while proactively playing the role of corporate citizen. By gauging our competitiveness, we are also looking out for the welfare of people. FEG hosts serious of social programs periodically to show our care to the society. This page summarized FEG annual major events.
In 1999, the Far Eastern Y.Z. Hsu Memorial Foundation established the Far Eastern Architecture Award, modeled after the Pritzker Prize in the United States. By using “Innovation” as the theme, it encouraged architects to break away from tradition and seek innovative architectural concepts.The award itself is an innovation; it is the first award in Taiwan hosted by a private foundation, and comes with a large cash prize of NT$1 million. The judges also have diverse backgrounds, from architecture expert, artists with no architecture background to world-renowned architects. The entire process takes a lot of time, energy, and people power, and its goal is to encourage local and foreign architects to create influential designs. In 2007, The Award included architectural works from China and Taiwan. It serves as a platform promoting architectural exchange between mainland China and Taiwan and innovation. This link was first extended to in Shanghai architects, artists and designers, and will be expanded to other cities. It hopes to encourage architects from both countries to collaborate and create more outstanding work.
In 2001, Douglas Tong Hsu established the Far Eastern Y. Z. Hsu Science and Technology Memorial Foundation in honor of his father, and to promote scientific and technological innovation. In 2002, he established the Y. Z. Hsu Scientific Award to encourage fundamental scientific studies in order to inspire the research necessary to keep society moving forward. Promoting “Technology and Innovation” as the Y. Z. Scientific Award’s mission, the top award is NT$1 million, one of the largest scientific awards in Taiwan. The Foundation identified three important areas for development: Nano Science & Technology, Communication & Optoelectronics, and Bio-medical technology. Every year, the peer-review team selects outstanding scientists and their results. In 2008, the foundation added the green technology field to promote environmental protection and energy conservation. By 2009, the foundation had given out NT$50 million in award money, and continues to promote new technology in diverse fields. The Y. Z. Science Award is divided into three categories: Y. Z. Hsu Scientific Chair Professor, Y. Z. Hsu Scientific Paper Award, and Y. Z. Hsu Technology Invention Award. The Foundation has honored many outstanding scholars and supported them in their research, and periodically sponsors forums and seminars.
In 2004, following the current trend, the first annual women’s 3-on-3 basketball game was held and sponsored by Far EasTone Telecommunications. This was the first 3-on-3 basketball competition strictly for women players. Besides promoting women’s sports to increase health and confidence, the event was also set up to find blossoming new talent. The Far Eastern Telecommunications Cup was officially turned over to Far Eastern Department Stores to manage, and renamed the Far Eastern Department Store Cup. It invited a cross section of both male and female basketball lovers to compete. This has created a much needed summer sports trend. Picking up the torch from the Ya Tung Women’s Basketball team, the Far Eastern Department Store Cup wants to attract more young men and women to join in and create a healthier life and optimistic outlook.
Kid's Painting for New Life Competition is regularly hosted by Pacific SOGO Department Stores, SOGO Culture Foundation and Y.Z.Hsu Memorial Foundation. The purpose of this competition is via painting, the most simple and easiest way of expressions, to share the specific topic or theme with public. And encourage participations of kids, their parents and schools and to root the right ethic education deep into children's minds. This Competition is also the only competition with Chinese Ink painting category which has its unique characteristics to show to the public via this activity. Since the first competition in 2005, there are more than 50,000 participatns.
Shangri-la’s Far Eastern Plaza Hotel and Pacific SOGO collaborated with Far Eastern Memorial Foundation to host the Top Talent for New Life Cooking Competition. The objective was to attract 17-to-23-year-old students and hospitality service staff to compete, and increase the quality of Taiwan’s hospitality education. This competition had two parts: cooking and service. Since the first competition in 2007, it has become one of the largest events in the hospitality industry in Tiawan. In addition to the generous purse, the champion is also sent to the Shangri-La Institute in Beijing for training. The competition also promotes CO2 reduction and Food Miles methodology, which asks competing teams to select local produce for freshness and minimize cost of food transport.