Fashion Inspired by The Mall

Taiwan’s first boutique shopping center, The Mall, also situated in a prime location on Dunhua South Road in Taipei, opened in 1994, and has five shopping levels, two basement levels and ample parking. This store’s design is centered on customers, and diverges completely from typical images of a shopping center. The architecture combines bright sunshine, green trees and flowing water, bringing nature indoors, while a well-designed central spiral escalator brings the whole building to life. The clever arrangement of the common area features a high vaulted ceiling, wide walkways, and large doors. “With Asia’s average incomes rising, the customer asks for a better shopping experience. The Mall possesses unique attributes to reach out to niche customers,” explains Marta Lou, the first general manager of The Mall. She also notes that many superb European, American and Japanese designer brands chose The Mall as their first counter location, which created the ‘flagship store’ concept. Yohji Yamamoto, Issey Miyake, Max Mara, Polo Sport and Aveda all have had boutiques in The Mall with even one of the most exclusive brands from Hong Kong, Joyce, making itself at home in Taipei with nearly 3,200 square meters. The Mall is a relaxed, and spacious shopping environment featuring top-notch international brands, but has also become an internationally known fashion treasury in Taiwan. Major local fashion events such as Yohji Yamamoto and Issey Miyake’s show (which included the 10 most famous Taiwanese men to walk the runway) not only introduces international brands to Taiwan, but inspires those who aspire to uniqueness and a different lifestyle by standing out from the crowd.

2021 Christmas Decoration at The Mall

Every year, the Christmas tree lighting ceremony is a major event at The Mall. During Christmas weekend, horse carriages can often be seen circling the walkways to celebrate the holiday festivities. The store also hosted the first New Year’s Eve final countdown in Taiwan. The Mall provides consumers with more options for a better lifestyle, and continues to rejuvenate the nation’s fashion industry.