Children SO GOOD Role Model Selection

Far Eastern SOGO has been holding the “Children SO GOOD Role Model Selection and Recognition” since 2011, and is the only department store in Taiwan that organizes the role model selection event for underprivileged children. All the kindergarten and elementary school students who are driven despite the poverty, optimistic in spite of the hardships, kind-hearted, or keep dreams alive even if being ill, or respect parents and friends can be recommended by the elementary schools and social welfare organizations in their respective counties or cities; professional social workers or scholars are invited by the Pacific Chongguang Social Welfare Foundation to make evaluations for the selection. In addition, a “Kind Guardian Award” has been set to praise the front-line teachers and social workers for their devotion to and care for the disadvantaged children.

The project welcomed its tenth year in 2021. Throughout the decade, a total of 290 students have received the award, 44 students have won the President’s Education Award, 27 short videos of the young role models have been filmed, 42 celebrities have been invited to inspire the students, and scholarships totaling more than NT$3.5 million have been issued. The main point of the Company's award is not “selection”; instead, the award is aimed at sharing the stories of the role models who are driven despite the difficulties, encouraging these role models, and thereby touching people's heart.

Aside from selecting and awarding the remarkable students with special background, our Chairman also invites the role models who receive the President's Education Award and their family and friends to Far Eastern SOGO for a meal every year. These award-winning students are free to choose the clothes to wear the next day for the awards ceremony in the Presidential Office in our department store. We hope that through the “power of fashion”, namely the strength of beauty that shows brand features and fashionable styles, the winners can get dressed up, be glamorous, and confidently display their positive energy as warriors in their life.