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Founding Spirit

The Far Eastern Group's Founder ¡V Mr. Y. Z. Hsu ¡V has always taken "trustworthiness" as the guiding principle of his business management. Beyond Group Founder's commitment to constancy, honesty, and openness, he has enshrined "Sincerity, Diligence, Thrift and Prudence" as Far Eastern's founding motto:

Sincerity
Customers, the general public, and colleagues must all be treated with sincerity; cooperation and teamwork must be based on mutual trust.
Diligence
Everyone must always work diligently to renew themselves and the company. With diligence we may make up for our inadequacies and overcome hardships.
Thrift
Live a simple life and cherish your blessings; thus one may live a happy life with few earthly desires.
Prudence
Always make a careful assessment before undertaking any task; those who plan ahead are those who will succeed.