Retail Group Structure
The Far Eastern retail system includes the Far Eastern Department Stores, Pacific SOGO, Far Eastern A-Mart, citysuper, The Mall and electronic platform GoHappy. This system integrates department stores, hypermarkets, shopping center, supermarket and e-commerce, together owns 56 stores across both sides of Strait. The total sales surpassed NT $130 billion in 2013.
Far Eastern Department Stores, established in 1967, is the only listed chain department store in Taiwan. With professional know-how and nimble marketing strategies, the Company constantly presents innovative merchandise mix and leads in market trend.
In recent years, Far Eastern Department Stores have actively restructured and introduced FE21'concept stores that integrates shopping, entertainment, living, restaurants, and culture aimed at providing customers enjoyable shopping and leisured experiences. The newly opened Mega City in Banqiao, New Taipei City, Top City in Taichung, and Big City Shopping Mall in Hsinchu in 2011, which collectively occupy close to 650,000 m2, will provide international luxury brands, fashion trends, and sumptuous cuisine to customers. This is a milestone that announces Far Eastern retail system's transformation into a major shopping center group.
In 2002, the Far Eastern Group expanded its retail operations by acquiring the Pacific SOGO Department Stores and Pacific Department Stores in China, which instantly gave the Group a department store chain spanning the Taiwan Strait. The SOGO Department Store on Zhongxiao Road in Taipei features a wide selection of global fashion brands; this store has annual revenue of NT$15 billion in 2009, and has the highest sales per floor area of any department store in Taiwan. The Fuxing SOGO Department Store, which opened at the end of 2006, offers a winning combination of exquisite international brands, fashion labels, fine food and dining selections, and has annual revenue more than NT$ 10 billion. Additionally, Far Eastern Department Stores and Pacific SOGO Department Stores which have more than 10 stores in China are leaders in fashion consumption in China..
In 2012, FEG first shopping center "Big-City" was opened located at Hsinchu, with total area over 280,000 m2, the total operating area is close to 230,000 m2. This is the biggest shopping center in Northern Taiwan. It contains SOGO department store, A-Mart, citysuper, a movie theather, a skating rink, a bowling alley and more than550 brands.
In the hypermarket business, A-Mart is the top three hypermarket chains in Taiwan. A-Mart provides localized, reasonably priced, high-quality product meeting people's everyday needs. The Mall and citysuper collect aboudance of high quality life products and cruisine to satisfy customers with high quality and high taste needs.
To megasize the overall operation with total customer service, the total integration of department stores, hypermarket, shopping center and supermarket is the new high standards of Far Eastern Retail System New generations offered to the public.
TEL & URL
Far Eastern Department Store Co., Ltd.
Ya Tung Department Store Ltd. (The Mall)
Far Eastern Ai Mai Co., Ltd. (A.Mart)
Pacific SOGO Department Store. Co., Ltd.
Shanghai Pacific Department Store Co., Ltd.
Chengdu Quanxing Masion Pacific Department Store Co., Ltd.(Chengdu FEDS Luomashi Store)
Chongqing Metropolitan Plaza Pacific Department Store Co. Ltd. (Chongqing FEDS Daduhui Store)
Pacific Dept Stores (Dalian) Co. Ltd. (Dalian MIDTOWN)
Chougqing Far Eastern Department Store Co., Ltd. (Chougging FEDS Chiangbei Store)
Far Eastern City Super Ltd.
Ding Ding Integrated Marketing Services.Ltd. (HAPPY GO)
Far-Eastern Electronic Commerce Co., Ltd. (GoHappy)
Cheng Du FEDS Co., Ltd. (Chengdu FEDS Tenfu Store)
Far Eastern Big City Shopping Malls Co., Ltd.
Chengdu Beicheng FEDS Co., Ltd.
Yuan Hsin Digital Payment Co.,Ltd. (Happy Cash)